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SESSION II: UNDERSTANDING TOMORROW’S MARKETS: END-USER ENERGY
EFFICIENCY
Michael Grubb - Videoclip 1
Michael Grubb, Chief Economist of the UK Carbon Trust and
Chairman of Climate Strategies, focussed the audience’s attention on
energy efficiency, pointing out that “low carbon future scenarios
are electricity intensive” and that “high carbon future
scenarios are also electricity intensive” – the difference between one
scenario and the other being, in addition to the carbon intensity of the
electricity supply, energy efficiency. “Energy efficiency is pivotal to
achieving the EU’s greenhouse gas reduction target and will also significantly
reduce the cost of reaching the target,” he told the delegates.
Mr Grubb argued that the proposed move to 100% auctioning of allowances under
the EU Emissions Trading Scheme would completely change the balance of
incentives to the power sector and encourage companies to invest in energy
efficiency. He foresaw the expansion of electricity use into new areas,
including a potential “modal shift” to plug-in hybrid
vehicles in transport, but pointed out that this was conditional on the
power industry moving to a low-carbon electricity supply. A key issue will
be the interaction between the supply and demand sides, modelling
suggesting that a 20% reduction in demand, with a carbon price over
€60/tonne, would lead to a 50% cut in CO2 emissions.
However, the fastest-growing sectors both economically and in terms of
greenhouse gas emissions are in fact the less energy-intensive sectors such as
services and the public sector, comprising a very high number of separate
entities which are more difficult to target for energy efficiency policies than
are the energy intensive industries. For example, buildings are not
usually run in a full economically-rational way and do not take advantage of the
energy – and cost – savings available through use of the right technologies.
“Energy efficiency in buildings does not depend on price,” he
underlined. In order to address this problem a consumption-based emissions
trading scheme will start in the UK in 2010, he told the conference.
“Improving energy efficiency in all sectors will not simply happen through
the market, and special policy measures are needed,” argued Mr
Grubb.
Michael Grubb - Videoclip 2
Responding to a series of questions put before the panel debate by Serge Collé
from Conference sponsors ACCENTURE, the conference audience saw :
- The supply and demand side as equally important in efforts to
“decarbonise the economy”
- The highest impetus for the rational use of energy coming from high
energy prices
- Plug-in hybrid vehicles as the most important technology for
decarbonising the transport sector, with a strong role for
electricity in decarbonising road transport
- Nuclear power, followed at some distance by CCS, as the
most important technology for decarbonising the power industry
Panel Debate - Videoclip (end of debate)
Joining Mr Grubb in a debate moderated by Thomas Barth, Chief
Executive Officer of German power company Rhein-Main-Donau AG and Chairman of
EURELECTRIC’s Energy Policy & Generation Committee, were Fiona Hall,
UK Liberal Member of the European Parliament, who sits on Parliament’s
Temporary Committee on Climate Change; Gary Kendall, Senior
Energy Business and Policy Analyst at environmental lobby WWF; Hans
Nilsson, Chairman of the International Energy Agency’s Demand Side
Management Programme; and Ricardo Klatovsky, Senior Partner
Energy & Utilities in Europe at IBM Global Business Services.
Hans Nilsson - Videoclip 1
Hans Nilsson took exception to the title of the debate, insisting
that “energy efficiency is in fact the first fuel”. He
stressed the economic rationale but felt that price alone is not sufficient to
actually persuade the consumer to change to more energy-efficient equipment.
A culture change is needed and energy efficiency should be far more accessible
and open to consumers. “Consumers should know when they are buying
energy efficient products or should enter a shop and ask directly for energy
efficient products,” he argued. Mr Nilsson told the conference
that consumers “do not want to buy energy, they want to buy the
services that require energy.” We need to commoditise and brand these
services, he insisted.
Hans Nilsson - Videoclip 2
Fiona Hall - Videoclip 1
Fiona Hall shared Mr Grubb’s conviction about the vital importance of
energy-efficiency and was impressed that a largely energy-sector audience should
have highlighted the role of demand-side efficiencies in their vote. However,
she identified the problem of actually getting energy efficiency measures into
practice as this is seen as “less exciting than some other areas of
energy policy.” She agreed that a modal shift is needed in transport –
pointing out that the proposed new Renewables Directive promotes not only
biofuels here but provides scope to include other ways to use renewable energy
in transport. However, she called for a push away from private
vehicles towards greater use of public transport.
Ms Hall also agreed with Mr Grubb that energy efficiency in buildings should be
given high priority, particularly that of existing buildings, which
have so far been the “Cinderella” of energy efficiency
policy. Ms Hall argued that we need to invest in energy efficiency in
buildings but that government funding would be needed, since it was
doubtful whether the market would deliver.
Fiona Hall - Videoclip 2
Mr Barth intervened here to make a call, backed by industry experts
from the floor, for full recognition in new EU legislation on Renewable
Energy Sources for electric heat pumps as an energy-efficient and
renewable-energy approach to heating and cooling in buildings.

Gary Kendall - Videoclip 1
Gary Kendall reminded the audience of the urgent need to address climate
change, and that in order to stay below the critical 2°C global
temperature increase on the pre-industrial period, greenhouse gas
emissions must peak and start declining within the next decade. Mr Kendall
pointed to three types of action: “eliminate demand, decarbonise energy
and increase the efficiency of converting energy carriers into services”.
He focussed strongly on transport - a “uniquely problematic area”,
which derives 95% of its energy from oil, creating “both an
energy security and a climate change problem.” We should be measuring
the real energy efficiency of transport modes - not in CO2/km, which is a
measure of how efficiently we burn liquid fuels, but in kWh/km. Mr
Kendall called for the support of the electricity industry in focussing on this,
stressing that the electricity industry can play a substantial role in all three
areas of the transport sector: demand, supply and energy efficiency.
Mr Kendall sees plug-in hybrid cars as “bullet proof”, as
they are “back and forward compatible” – i.e. they do not shut
out other options or require extra investments.
Gary Kendall - Videoclip 2
Ricardo Klatovsky - Videoclip 1
Ricardo Klatovsky pointed out that the Information Technology services
sector is a very large energy consuming sector and that there is a lot of
potential to improve energy efficient use in data centres, which account
for some 2% of total global emissions of greenhouse gases. However,
consumers will not normally switch to another form of energy unless they see a
price change of 5-15%, he told the audience. However, IBM has
a global emissions management process in place since 1997 and has achieved a 40%
emissions reduction in 12 years. “A single global certification process
is the key,” he explained. Mr Klatovsky also argued that the
more information you give the consumer, via for example smart meters,
the more choices s/he will make. Networks are extremely important in
facilitating energy-efficient behaviour, he said.
Ricardo Klatovsky - Videoclip 2
Session III >>
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