Retail Markets

Retail_marketsTrustworthy and well-functioning markets are the foundations of Europe's emerging smart energy system, which is based on energy efficiency offerings, innovative contracts, demand response, smart grids, and, most importantly, new types of consumers: more aware and demanding, more active and engaged.

The principles governing such markets should be the same as for any other market. Consumers should be able to make an informed choice among a variety of offers and be confident that each request will be processed smoothly. Consumers will have that choice wherever retailers can compete on a level playing field, freely enter the market, innovate to meet different consumer expectations, and develop new products and services.

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