Lucid (Lucid Group, Inc.) is a California-based luxury EV and technology company headquartered in Newark, California. Founded in 2007 (originally as Atieva and later rebranded as Lucid), the company’s mission centers on accelerating sustainable mobility by delivering captivating, human‑centric electric vehicles built around proprietary technology.
Lucid positions efficiency as a core principle—aiming to “create sustainable mobility without compromise” and to make “the best possible use of the world’s resources,” pairing long range with high performance and premium comfort.
Manufacturing is anchored at Lucid’s Casa Grande, Arizona facility (AMP‑1), a purpose-built EV plant on a 500‑acre site selected after evaluating more than 60 candidate locations.
Lucid began producing the Lucid Air sedan in 2021 and has since expanded its lineup with the Lucid Gravity SUV—announced as offering a spacious interior that can seat up to seven adults and targeting a projected range in excess of 748km.
Globally, Lucid is building a broader manufacturing and retail presence; internal brand materials highlight continued international expansion, including Europe (with studios currently in Germany, Netherlands, Norway and Switzerland) and a manufacturing footprint that includes operations in Saudi Arabia.