Source: Edison
To address this, Edison launched CoCo, a completely free digital service integrated into the My Edison app and online area. CoCo analyzes the household’s electricity consumption data, provided by the smart meter, and uses machine learning to identify how much energy is being used by key categories: heating, hot water, cooking, refrigeration, and standby devices.
This information is presented clearly and simply to the user, along with personalized tips on how to reduce consumption and improve efficiency, without compromising comfort. The strength of CoCo lies in its proactive, educational approach: it does not only monitor but also suggests concrete actions, making energy-saving more intuitive for users.
A compelling example of CoCo’s impact is its rapid adoption. In a short time since its launch, a significant share of Edison’s residential customer base activated the service, driven by the value of having visibility over consumption without the need to install any new device. CoCo uses existing infrastructure, meaning the service is immediately available to any user with a smart meter.
Key metrics for measuring CoCo’s success include the percentage of users who activate the service, improved awareness of consumption habits, and the estimated savings in energy costs. Additionally, the app interface tracks behavior over time, allowing users to see the tangible impact of their actions.
In terms of implementation, CoCo was designed for fast and frictionless deployment. Since it is software-based and leverages data from smart meters already in place, it required no physical installation or invasive procedures. Users simply activate CoCo through the My Edison app or web portal and receive consumption breakdowns and tailored suggestions immediately.
In conclusion, CoCo demonstrates how digital innovation can empower users to become more responsible and efficient in their energy use. By making consumption visible and understandable, Edison enables each household to take simple steps toward lower costs and a more sustainable lifestyle.