EleniaGO is an innovative mobile game that puts customers in the role of enablers of the energy transition. EleniaGO crowdsources network assets’ condition check-ups. Gamers take pictures of electricity network components and learn about smart grids. For the DSO Elenia, EleniaGO generates valuable asset data fast and cost-efficiently. It also provides a new customer information channel and brings Elenia closer to its customers.
EleniaGO is an innovative mobile game that crowdsources network asset check-ups by using an interesting story, challenges and prizes to motivate gamers to go outdoors and take pictures of electricity network components.
In the game, tiny evildoers are damaging the electricity network, by taking photos the gamer helps the network’s superheros locate the evildoers and stop them. By taking photos, the gamers earn points which they can use to redeem real prizes, or they can donate their points to fund the planting of a tree.
Photos taken with EleniaGO are used for asset management purposes. The pictures are analysed by an AI to recognise typical damages or other maintenance needs. Problems are then fixed before they cause an unplanned outage.
“You no longer have to be a maintenance engineer to participate in taking care of the electricity network needed to distribute green energy”
Electricity comes from a socket. Naturally, for most customers, it starts and ends there but EleniaGO brings electricity distribution closer to them in an innovative way. Through the game, customers are informed about the smart grid and what reliable distribution demands and enables. EleniaGO uses news and push notifications to create a new information and service channel for customers. The gamers’ photos further reduce the kilometres driven by maintenance inspectors, and so also CO2 emissions.
“Oh, there are so many distribution cabinets in my neighbourhood, I haven’t thought this before”
EleniaGO was designed together with a group of customers using service design methods and launched in May 2021. By the end of October, there were almost 2000 registered players and almost 35 000 pictures taken. Almost 20 % of Elenia’s 80 000 secondary substations and distribution cabinets are now photographed at least once. This has been achieved with modest marketing and shows the huge potential of EleniaGO when the number of users increases. Successful crowdsourcing generates valuable data quickly and cost-efficiently.
“Can you imagine, in addition to increased interest in the energy industry, my son also learned to read a map by playing EleniaGO”
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